Eating the Big Fish. How Challenger Brands Can Compete Against Brand L…
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Представляем для скачивания и чтения книгу Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders от известного автора Adam Morgan.
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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If you are you looking for more info in regards to Wmlogs stop by the web site.
Произведение -го года.
Скачать книгу »
Читать онлайн »
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Скачать книгу »
Читать онлайн »
If you are you looking for more info in regards to Wmlogs stop by the web site.
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